Last edited by Shaktizragore
Wednesday, May 20, 2020 | History

1 edition of Focus group interviews found in the catalog.

Focus group interviews

Focus group interviews

a reader

  • 387 Want to read
  • 30 Currently reading

Published by American Marketing Association in Chicago, Ill .
Written in English

    Subjects:
  • Interviewing in marketing research.,
  • Focused group interviewing.

  • Edition Notes

    Includes bibliographies.

    Statement[edited by] James B. Higginbotham, Keith K. Cox.
    ContributionsHigginbotham, James B., Cox, Keith Kohn.
    Classifications
    LC ClassificationsHF5415.2 .F63 1979
    The Physical Object
    Paginationvi, 129 p. :
    Number of Pages129
    ID Numbers
    Open LibraryOL4411937M
    ISBN 100877571236
    LC Control Number79015536

    Focus groups are group discussions conducted with the participation of 7 to 12 people to capture their experiences and views regarding specific issues closely related to research question(s). Focus groups data collection method is most suitable for types of studies where multiple perspectives needed to be obtained regarding the same problem. It includes focus group interviews. C: It confirms insights and hypotheses generated via qualitative research. The purpose of __________ is that it provides information needed to confirm insights and hypotheses generated and helps managers pursue appropriate courses of action.

    Focus-group interviews with users in the municipality revealed a common wish to introduce prolonged opening hours and extended availability in the municipality’s five libraries. I was then asked, using project funds from the National Library Authority, to deal with the wishes that the .   Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formaCited by:

      Interviews and focus groups are the most common methods of data collection used in qualitative healthcare research. Interviews can be used to explore the views, experiences, beliefs and. Introduction. Focus groups have become an increasingly popular method of data collection in nursing research. It is well established that the focus group method is a useful and effective mechanism in which the researcher is interested in processes whereby a group jointly constructs meaning about a topic.1, 2 Several researchers have critically analyzed the methodological and pragmatic uses of Cited by:


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Focus group interviews Download PDF EPUB FB2

Focus group interviews in education and psychology Thousand Oaks, CA: SAGE Publications, Inc. doi: / Vaughn, Sharon, Jeanne Shay Schumm and Jane Sinagub.

Focus Group Interviews in Education and Psychology. This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research.

Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the /5(15).

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview Focus group interviews book sound focus group practices.

Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views/5(13). Focus Group Interviewing Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical.

In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. Focus group research is used to develop or improve products or services.

The main purpose is to provide data to enhance, change or create a product or service which targets a key customer group. The value of the information gathered is dependent on defined Focus group interviews book and the preparation done prior to conducting the focus group interviews.

Focus group discussion is a flexible technique and is adaptable at any stage of the research. Compared to more conventional techniques such as individual interviews and surveys, focus group discussion offers an opportunity to explore issues that are not well understood or where there is little prior research on the topic (e.g.

).Cited by: An ideal focus group size is between participants, and a study design will include at least groups (and upwards of ) of participants to give the total study sample a more robust data sample.

Focus groups and in-depth interviews are suitable at any stage of project, but they are ideally held before a project concept goes to. The focus group is the collaboration of people who come together to make an opinion, put forth their belief and perspective for the product or service initiate, in the company.

They help the company to grow as they are sort of critics who tell what is good and what is right for the company by forming their own ideas and correcting the wrong ones. Focus groups, interviews, and other qualitative methods are finding new attention with the advent of technological improvements to video streaming.

Quite important, since products can now develop and release in the same time span usually allocated to organizing a traditional qualitative study. Focus-group interview and data analysis Fatemeh Rabiee School of Health and Policy Studies, University of Central England, Birmingham B42 2SU, UK In recent years focus-group interviews, as a means of qualitative data collection, have gained popularity amongst professionals within the health and social care arena.

Despite thisCited by: Top market research companies that recruit participants for online focus groups and online interviews. Select a firm that finds, engages, and selects participants for online/virtual focus groups, bulletin boards, and/or one-on-one interviews.

Services can include identifying and qualifying potential respondents, providing a moderator, and communicating with respondents. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings.

Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results gleaned from focus groups. The book covered several themes on focus group moderation including tips, trends, methods and best practices.

I thought it was concise and well put together. One section toward the end of the book covered the skills needed to be a good in-depth interviewer (IDI) for qualitative market research. Book. Search form.

Download PDF. Sections. Show page numbers. Focus Group Interviewing. David L. Morgan. A dozen or so years ago, few social scientists had even heard of focus groups.

Now focus group interviewing is a widely accepted research method. The book explains the differences among various approaches to focus groups, including market research, academic, nonprofit, and participatory groups.

Engaging coverage of issues that researchers and evaluators often struggle with includes how to write good questions, how to get people to show up, how to handle dominant or shy participants, and.

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study. Depth interviews (or in-depth interviews - IDIs) are the second major tool for qualitative research.

These involve a one-on-one depth interview which like the focus group is guided by the researcher using a discussion guide (rather than a questionnaire) allowing discussion to be more open. The unnaturalness of focus group interviews has been discussed quite thoroughly in some writings on the topic (Kitzinger, a; Mayall, ), with questions raised over the artificiality of.

impactful focus group. This brief serves as an introduction to focus groups. Sources Economy is an important benefit but there are other benefits of focus groups when compared to interviews. Group interaction and non-verbal communication are primary benefits of focus Size: KB.

one-to-one interviews. Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined.

KEY WORDS: Focus-group methodology, interviews, students, research methods, student experience Introduction.

and how to conduct the focus group session group (e.g., appropriate focus group interview questions, length of focus group interviews, keeping focus group participants on task) (e.g., Krueger, ; Morgan, ). In a few articles published in health-related journals,Cited by: Online Resources.

Designing and Conducting Focus Group Interviews, by Richard A. Krueger, is concise resource with specific steps and tips on conducting group interviews.

Guidelines for Conducting a Focus Group is provided by Eliot & this guide you will find checklists and samples of items such as focus group questions, recruitment flyer, invitee tracking form, introductory.Book Description.

Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices.